To celebrate Exness's 15th anniversary, Exness has decided to rebrand itself as the world's largest retail broker.

Don't forget your original intention, and you will always be there

Exness has a specific way of doing things.

We do everything we can to balance technology and ethics to solve market inefficiencies and empower traders. We call the balance between technology and morality the balance of "mind" and "heart". All efforts stem from a vision: to reshape the future of trading markets.

"If we don't want it, we create it. If we have what we want, we will strive for excellence. – Petr Valov, founder and CEO of Exness

Since our inception, we have insisted on innovation, breaking boundaries and challenging the status quo. We have been in the industry for 15 years and have become the world's largest retail broker. We have achieved outstanding results: more than 700,000 active traders, more than 64,000 partners, and a whopping $4.8 trillion in monthly trading volume. However, this is just the beginning. We still need to do more to achieve more. Now, it's time to rebrand and let our original intentions shine into a better trading future.

"We are the leader in every important category in the industry. Now it's time to build our brand into a world-renowned brand. – Alfonso Cardalda, Chief Marketing Officer, Exness

EXO is launched

Exness firmly believes that everything is connected.

This connection between things is possible by bringing our brands together through a single system.

EXO is a complete system that contains multiple balancing meanings

"EXO" contains the two highly recognizable initials "e" and "x" in "Exness". As the EXO rotates, you will see a circle and a heart icon, representing the head and heart, respectively. EXO symbolizes our corporate philosophy: balancing technology and ethics.

A sign that is different and pure in structure

The new Exness logo is derived from EXO. The letters "e", "x" and "n" are derived from pure mathematical ideas, while the letter "s" uses easy-to-read, human-like shapes that ultimately complement each other.

The consistent letter width and perfectly centered design create a harmonious and aesthetically pleasing visual effect.

A touch of yellow with a new look

Deeply rooted in the Exness heritage, our classic yellow color will now lead you on a journey to what matters most. The new yellow color complements the new color combination, conveying a sense of calm and confidence.

Brand experience upgrade

Our brand system is rooted in EXO's appearance, providing you with the services you need, when you need them. From concise and functional communication to expressive visuals, we put people's experience first.

"Our new brand has a purpose in everything, and everything has meaning." – Jennifer Van De Vooren, Head of Exness Brand

In 2024, create an unprecedented situation

Exciting moments are coming. In the upcoming marketing campaigns, product promotions and future exhibitions, we will introduce a new brand image, so be prepared. Our brand is starting a new chapter, and you will be our hub.

"For new brands, we plan to use data-driven insights and creative storytelling to create a real connection with our audience. We invite our customers to experience a brand new and their participation will shape the future of our brand. – Alfonso Cardalda, Chief Marketing Officer